Kentucky Career Development Association

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Topic Information: The problem: Gen Z isn't attending events. Where are they? What social platforms have their attention? Why is LinkedIn so vital for Gen Z? Why should you care about 3:1 (content ratio, recruitment, and retention)? Join us to find out! 

Bio: 

Lindsey Badstibner is a marketing and communications professional at the University of Kentucky’s Gatton College of Business and Economics, where she serves as Senior Marketing & Promotion Specialist. She supports college-wide marketing, storytelling, and digital strategy efforts, helping academic programs, faculty, staff, and students communicate their work clearly and effectively to a range of audiences.

Her work spans content strategy, social and digital media, web content, email campaigns, and event promotion, with a focus on audience-centered messaging and brand consistency. Lindsey regularly partners across departments to translate complex initiatives into accessible stories that support recruitment, engagement, and institutional visibility.

Lindsey previously worked at Gatton as a student content manager, giving her a firsthand understanding of the student experience and how audiences engage with institutional messaging. Having graduated from the University of Kentucky in May 2025, she brings a perspective that is both informed by recent student experience and grounded in professional practice.
She holds a B.A. in Integrated Strategic Communications with an emphasis on Public Relations and a B.B.A. in Marketing from the University of Kentucky, and brings a background in agency, nonprofit, and higher education communications.

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